NEW CREATIVE CAMPAIGN INVITES PEOPLE EVERYWHERE TO #FINDYOURPARK DURING NATIONAL PARK WEEK AND YEAR-ROUND
FROM A RANGER’S WHISTLE TO AN OWL’S HOOT, A NEW SONG CELEBRATES NATIONAL PARK SERVICE CENTENNIAL WITH SOUNDS FOUND IN PARKS
WASHINGTON (April 14, 2016) – Inspired by the diverse sights and sounds of national parks, the National Park Service and the National Park Foundation are proud to release a new series of public service announcements that express the number 100 using park images and sounds to serenade the National Park Service on the occasion of its 100th birthday. Building on the momentum of the Find Your Park/Encuentra Tu Parque movement on the eve of National Park Week (April 16 – 24), these creative pieces take a fresh look at the concept of “Find Your Park” using sound and design elements from some of America’s more than 400 national parks.
From a whistling ranger to a hooting owl, the :30 and :15 second television spots embrace a variety of sounds found in national parks, edited together to create a celebratory “happy birthday” song. The spots will air as public service announcements beginning in April.
The print versions create a visual“1-0-0” with objects found within national parks including images of natural, historical, and cultural treasures. One design features the Statue of Liberty as a “1,” joined with a light bulb and a turtle as “0’s,” thus celebrating the big “100.” These designs will be seen as print, digital banners, and other placements including bus shelters and billboards in cities across the country. Images can be downloaded at http://prks.org/1qUz1Iq.
Other found sounds and design elements include:
- A tent zipper being opened
- A bee buzzing
- A fly fishing line being cast
- Old Faithful as a 1 and a cannon wheel and formation at Arches National Park as 0’s
“These fun and clever PSAs showcase a wide range of national park experiences,” said National Park Service Director Jonathan B. Jarvis, “They invite everyone to join in the centennial party and celebrate these incredible places.”
“Featuring a variety of sights and sounds from America’s national parks, the new song and print creative will catch people’s eyes and broaden their minds about what a park can be,” said Will Shafroth, president of the National Park Foundation, the official charity of America’s national parks. “These fun tributes to the National Park Service Centennial will inspire people to discover how our treasured national parks are vital and relevant to their lives and why they need our support.”
“To wish the National Park Service a happy 100th birthday, we used the parks themselves to deliver the message,” said Sean Crane, Group Creative Director of GREY. “From amazing wildlife, to rangers, to train whistles and even mechanical floor polishers, everyone and everything was in on the action.”
The new creative, designed by Grey NY, demonstrates the countless ways to #FindYourPark. Launched in March 2015, Find Your Park/Encuentra Tu Parque inspires people from all backgrounds to connect with, celebrate, and support America’s national parks and community-based programs. #FindYourPark invites people to discover and share their own unique connections to our nation’s natural landscapes, vibrant culture, and rich history.
Some of the most admired companies in the world are supporting the National Park Foundation’s efforts for Find Your Park, including American Express, Budweiser, Subaru, REI, Humana, and Disney. Additional partners include Coleman and Coca-Cola.
A calendar of events taking place across the country to celebrate the National Park Service Centennial can be found at www.FindYourPark.com/find.
ABOUT THE NATIONAL PARK SERVICE
More than 20,000 National Park Service employees care for America’s 411 national parks and work with communities across the nation to help preserve local history and create close-to-home recreational opportunities. Learn more at www.nps.gov.
ABOUT THE NATIONAL PARK FOUNDATION
The National Park Foundation is the official charity of America’s national parks and nonprofit partner to the National Park Service. Chartered by Congress in 1967, the National Park Foundation raises private funds to help PROTECT more than 84 million acres of national parks through critical conservation and preservation efforts, CONNECT all Americans with their incomparable natural landscapes, vibrant culture and rich history, and INSPIRE the next generation of park stewards. In 2016, commemorating the National Park Service’s 100th anniversary, the Foundation launched The Centennial Campaign for America’s National Parks, a $350 million comprehensive fundraising campaign to strengthen and enhance the future of these national treasures for the next hundred years. Find out more and become a part of the national park community at www.nationalparks.org.
ABOUT GREY NY
Grey New York is the flagship headquarters of Grey, the advertising network of Grey Group, which is led by James R. Heekin III, Chairman and CEO. Grey Group ranks among the largest global communications companies. Its parent company is WPP (NASDAQ : WPPGY). Under the banner of “Grey Famously Effective Since 1917,” the agency serves a blue-chip roster of many of the world’s best known companies: Procter & Gamble, GlaxoSmithKline, Diageo, Kellogg’s, Pfizer, Canon, 3M, NFL, Boehringer Ingelheim, Marriott Hotels & Resorts, Nestlé, Papa John’s and T.J. Maxx. (www.grey.com)